By Mikel Bruce
For some time now, pay-per-click (PPC) marketing has been used by new and experienced internet marketers who want to provide increased traffic to their website in a short space of time. This is still an effective form of advertising even though there are many other proven methods to generate traffic. PPC is an advertising service that is offered through the major search engines. To learn more about the PPC programs in general, they are offered through Google and Yahoo. The websites are
Google: https://adwords.google.com/
Yahoo: http://searchmarketing.yahoo.com/as/
There are some definite ups and downs and reasons to consider PPC for a PT business and here is a list:
The Ups:
* The vast majority of new PT clients that are looking for trainers use the Internet as their primary resource. PPC gives you the chance to instantly tap into that potential.
* Since PT is a niche industry there is less competition and greater opportunities to advertise with PPC with a limited expenditure. If you live in a small town or city, your competition is even smaller and you could get a top spot with a keyword search for a very nominal investment.
* PPC campaigns can be adjusted and tweaked continually, allowing you to make immediate adjustments in real time.
* The set-up fees are nominal, starting at only $5.00 with Google Adwords.
* You only pay for results; when someone clicks on your advertisement.
* You can control your spending by limiting your daily investment to whatever level fits your budget.
The Downs:
* PPC is becoming more popular and competition is driving pricing up.
* Once someone clicks on your link and you pay for that traffic driven to your site, there is no guarantee that it will result in an actual lead for a new client. It is important that if you invest in PPC, your website is designed to take advantage of the traffic that comes to your site. The use of landing pages and email opt-ins are important and if you are not prepared to add these features to your website than PPC may be a waste of money.
* In order to take full advantage of PPC, it is important that you manage your PPC account and test and track results. Many of us are already spread thin and even when we do have the best intentions to build our business, we don’t make the time to follow through. PPC requires a fairly consistent commitment to follow through.
* If you do live in a densely populated area such as New York City, PPC will probably be very expensive in order to get on the first page for your keywords and if you are not on the first page you lose about 90% of searchers since most people don’t search beyond the first page.
The instant results are available with PPC if you spend the time to set up an effective campaign and take the time to do a thorough keyword analysis. This cannot be beaten in most other advertising mediums. Most of the top companies integrate PPC into their marketing structure because it is perceived as being very effective. As a trainer, you are probably on tight marketing budgets, but in order to grow your business it is important that you do invest in marketing. Mikel Bruce with WebFlexor PT Websites (www.websitesforpt.com) recommends considering PPC if you can commit to investing the time to make it work. Learning about internet marketing is critical for just about every business in today’s economy and spending time setting up and managing a PPC campaign can only help in terms of teaching you how to drive traffic to your website - even if it doesn’t yield the desired results. If you are looking to develop a professional web presence and succeed on the Web, WebFlexor PT specializes in affordable and quality websites for Personal Trainers and Fitness Professionals. Customized PT Websites start at only $199!
Article source http://www.articleorange.com
For some time now, pay-per-click (PPC) marketing has been used by new and experienced internet marketers who want to provide increased traffic to their website in a short space of time. This is still an effective form of advertising even though there are many other proven methods to generate traffic. PPC is an advertising service that is offered through the major search engines. To learn more about the PPC programs in general, they are offered through Google and Yahoo. The websites are
Google: https://adwords.google.com/
Yahoo: http://searchmarketing.yahoo.com/as/
There are some definite ups and downs and reasons to consider PPC for a PT business and here is a list:
The Ups:
* The vast majority of new PT clients that are looking for trainers use the Internet as their primary resource. PPC gives you the chance to instantly tap into that potential.
* Since PT is a niche industry there is less competition and greater opportunities to advertise with PPC with a limited expenditure. If you live in a small town or city, your competition is even smaller and you could get a top spot with a keyword search for a very nominal investment.
* PPC campaigns can be adjusted and tweaked continually, allowing you to make immediate adjustments in real time.
* The set-up fees are nominal, starting at only $5.00 with Google Adwords.
* You only pay for results; when someone clicks on your advertisement.
* You can control your spending by limiting your daily investment to whatever level fits your budget.
The Downs:
* PPC is becoming more popular and competition is driving pricing up.
* Once someone clicks on your link and you pay for that traffic driven to your site, there is no guarantee that it will result in an actual lead for a new client. It is important that if you invest in PPC, your website is designed to take advantage of the traffic that comes to your site. The use of landing pages and email opt-ins are important and if you are not prepared to add these features to your website than PPC may be a waste of money.
* In order to take full advantage of PPC, it is important that you manage your PPC account and test and track results. Many of us are already spread thin and even when we do have the best intentions to build our business, we don’t make the time to follow through. PPC requires a fairly consistent commitment to follow through.
* If you do live in a densely populated area such as New York City, PPC will probably be very expensive in order to get on the first page for your keywords and if you are not on the first page you lose about 90% of searchers since most people don’t search beyond the first page.
The instant results are available with PPC if you spend the time to set up an effective campaign and take the time to do a thorough keyword analysis. This cannot be beaten in most other advertising mediums. Most of the top companies integrate PPC into their marketing structure because it is perceived as being very effective. As a trainer, you are probably on tight marketing budgets, but in order to grow your business it is important that you do invest in marketing. Mikel Bruce with WebFlexor PT Websites (www.websitesforpt.com) recommends considering PPC if you can commit to investing the time to make it work. Learning about internet marketing is critical for just about every business in today’s economy and spending time setting up and managing a PPC campaign can only help in terms of teaching you how to drive traffic to your website - even if it doesn’t yield the desired results. If you are looking to develop a professional web presence and succeed on the Web, WebFlexor PT specializes in affordable and quality websites for Personal Trainers and Fitness Professionals. Customized PT Websites start at only $199!
Article source http://www.articleorange.com
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