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Saturday, March 27, 2010

Affiliate Marketing - Do You Have What it Takes to be Successful?

The truth is that 99% of all affiliates make less than $100 a month, while the other 1% earn staggering incomes from affiliate marketing.

The difference lies in the way these two groups perceive affiliate marketing as a business model. Those who make good money view it as a real business, while others see it as a "get-rich-quick" scheme and consequently, never make any money.

Much of your success will depend on your attitude and your ability to stay focused and not give in to fears of failure. Failure can not be an option. You have to visualize and expect success. Otherwise, it may never materialize.

If you can answer "Yes" to the following questions, then you have what it takes to be a successful affiliate marketer:

* Do you have the patience and persistence required to build an affiliate business?

* Can you accept the fact that you will make mistakes and may even lose money at first?

* Do you understand that it takes time to build a real business and you will not get rich overnight?

* Are you willing to invest time into your continuing education?

* Are you willing to invest time and money into advertising and tools to build your affiliate business?

You can make an absolute killing in affiliate marketing, but it will take some work. And if you're just starting out, you have a lot to learn. But as your knowledge and skills increase, so will your income. You will almost certainly make mistakes along the way, but you can't give up. Just learn from your mistakes and move on. Right now, you have two choices:

1. You can take the plunge and start building a real business online... Or

2. You can keep looking for that "magic bullet" that will make you rich overnight without you lifting a finger. Unless you win the lottery, there is no legal business model that will make rich overnight. If you find one, let me know...

Think about this: if you had started three months ago, what would your monthly income be right now? What will it be three months from now?

Friday, March 19, 2010

10 Essential Tips For A Web Designer

One of the toughest challenges facing any designer is the web page. There are perhaps millions of pages in the World Wide Web all jostling for attention. The question that is foremost is how you as a designer can make a difference.

Study the subject being featured. Visit as many sites as possible that cover the same as well as related topics. Make a list of what works and what doesn’t. Avoid using a design that is going to be uniform with others. Unless your pages are distinctive they are not going to work.

1.    Try and avoid run of the mill things like page counters, java text scrolling, flashing images, GIF images, signs which say “we are not ready.” Or, too many illustrations or animations, black grounds or fade ins.
 
2.    Create a design which coveys in a stylish way what it has to. Instead of using downloaded illustrations use original ones.

3.    Avoid things like heavy files or graphics. These will slow down your pages. GIF is better than JPEG files.

4.    Think of the target audience and subject being addressed when designing. The overall effect should be that of exclusivity.

5.    Avoid incorporating download plugins. While Flash is innovative and fun you will loose viewers if you don’t provide an HTML alternative.

6.    Design the pages so that they are not more than 50K.

7.    Remember the rule of thumb; a web page should not have more than three screens. And, ensure that the viewer does not have to scroll horizontally.

8.      Test your website pages with several browsers. Make sure they open quickly and completely. Do a reality check by asking a cross section of users to check the site. Usability checking will bring to the fore any mistakes made.

9.    Don’t use backgrounds with tiles or patterns it makes the design fussy and decreases readability. Avoid frames they make the pages difficult to book mark.

10.    Determine accurately the rules of creative design and ensure that you apply them. If you have links make sure they work. Limit page content. Pay attention to search engine optimization. Ensure that the design follows the content and is not a separate element. Maintain archives. Use innovative fonts and titles. The content should follow basic elements of style or a style sheet.

When designing the web page think about the site as a whole not each page separately.  There should continuity in design. Include a site map for easy navigation. Pay attention to imparting knowledge, include information on the subject of the site, give tips, make available how to articles as well as publications on the topic. The site and pages should be interactive without being a nuisance, so links must be well thought of and of practical use.

Keep in mind at all times the 5 golden principles of design: balance, rhythm, proportion, dominance, and unity.

Tuesday, March 16, 2010

Affiliate Programs: How To Choose The Best Program To Market

Major advances have been made in e-commerce and have given birth to one of the easiest ways of generating income online, marketing affiliate programs. There are many affiliate programs available for making money on the internet. If you are a website owner, promoting products and services through affiliate programs can be an excellent way to monetize your traffic. If you don't already own a website, you can still make money with affiliate programs.

A good affiliate program has many advantages. Choosing the wrong affiliate program to market can have an extremely negative impact on your business and it is very important that you choose your programs carefully. Here are a few of the best features you should look for in an affiliate program:

1. The affiliate program should have a good reputation for paying affiliates on time. There are some affiliate programs that cheat their affiliates by not paying them on time or not at all, do your best to avoid these programs.

2. The affiliate program should offer a wide variety of flash banners, popups, and image banners, that can be added to an affiliates' website. Providing marketing support in the way of promotional tools shows that an affiliate program is concerned with their affiliates success.

3. The affiliate program system should offer a variety of landing pages so that affiliates can set a different landing page for every text, banner, and ad links.

4. The affiliate program software should support a multi-tier commission structure.

5. The affiliate program should provide accurate affiliate stats. Providing a solid stats package gives affiliates the ability to track their campaigns, make necessary adjustments, and generate more sales.

6. The affiliate program owners should provide quick support for getting answers to questions in a timely manner.

Hopefully these tips will help you in choosing the very best affiliate programs to market for. There are many, many choices available to today's online affiliate marketer, make your decisions carefully!

Monday, March 8, 2010

How Affiliate Programs Work

If you look at the top online retailers in any industry sector, you shall immediately realize how affiliate programs are working to increase conversion rates. Almost all companies that were selected as the top 50 e-retailers in the ‘The Internet Retailer Best of the Web Top 50 Retail Sites’ have affiliate programs.

Affiliate programs are also recognized by terms such as “associate programs” or “publisher programs”. This is how affiliate programs work: You build a website for your own business, products and services, or with the sole purpose of promoting different types of gadgets or merchandise. You sign up with the affiliate program of a website and strategically place their link or banner on your website. A visitor to your website finds that the description of a particular product coincides with exactly what he has been looking for. He goes on to click through to the product manufacturer's website. Any visitor who purchases your affiliate partners product owing to your promotion, earns you a commission.

All websites want to have very high paying affiliate programs. It is a misconception that affiliates only promote computer software, like anti-spyware products, or gambling websites. Affiliate programs cater to all kind of businesses. You as an affiliate may earn as much as over $1 million per year or as less as $2 per week. Your earnings are directly proportional to the hard work, effectiveness of strategy and technique, and the number products you promote.  If you start out the right way, the sky is the limit!

Following are factors to consider in order to be part of the highest paying Internet Marketing Affiliate Programs:
•    Advertising space on your website is very valuable to you. Thus, selecting companies and retailers that not only pay you more for your services, but who offer a product that complements your website and is directly or indirectly related to your line of work.
•    If your website has been constructed with the very purpose of promoting other people's stuff, it is important to stick to one industry, for instance, do not showcase computer software or hardware with something as incongruous as products in health, weight loss, skin care and adult supplements. If the advertisement stands out like a sore thumb, your visitor may recognize it as an overt marketing tool and move on.
•    To effectively monetize space on your website, avoid catering to too many affiliates. A web page crowded with advertisements and banners will fritter away traffic.
•    A great review, with excellent content and attractive graphics would tempt visitors to click on the available link to visit your affiliate’s website to learn more, and maybe purchase the product too!
•    The placement of banners on your website must be above the fold, which is the area the user can see before scrolling down. Also, an advertisement placed at the top left corner would attract more attention than one that is placed towards the bottom. It should be worked into the design and almost appear to be an integral part of the website.

There are two ways of locating a company with high-paying affiliate programs. You may visit various websites running affiliate programs or simply search for quality affiliate programs through affiliate program directories.


Tuesday, February 16, 2010

Google Adsense Profits Mixed In With Affiliate Marketing

Are you a webmaster who needs funds to keep your website running?  Or is your website the only way for you to earn income?  Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you.  With affiliate marketing, you may get a lot of cash pouring into your bank account easily.  And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

Why Affiliate Marketing?

Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman’s products on your site.  But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.

Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant’s website and the other being the affiliate’s site.  In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate’s site.  The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into.  This would generally mean easy income for the affiliate, as he would do nothing but place the retailer’s ad on his site.  This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.

There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash.  Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method.  The pay-per-click method is the method most preferred by affiliates, for their site’s visitor would only have to visit the advertiser’s site for them to gain money.  The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.

Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method is it does on the traffic generated by your site.  A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.

What about Google Adsense?

Google Adsense is actually some sort of an affiliate marketing program.  In Google Adsense, Google act as the intermediary between the affiliates and the merchants.  The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products.  These ads, which is actually a link to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.

While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences.  In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest.  The ads that Google would place on your site would generally be relevant to the content of your site.  This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.

The Google Adsense program compensates the affiliate in a pay-per-click basis.  The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount.  Google Adsense checks are usually delivered monthly.  Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.

So, where do all of these lead us to?

Where else but to profits, profits and even more profits!  Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate.  For the merchant’s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms.  For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites.  And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.

Friday, February 12, 2010

Google Adsense Profits Mixed In With Affiliate Marketing Online

Are you a webmaster who needs funds to keep your website running?  Or is your website the only way for you to earn income?  Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you.  With affiliate marketing, you may get a lot of cash pouring into your bank account easily.  And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

Why Affiliate Marketing?

Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman’s products on your site.  But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.

Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant’s website and the other being the affiliate’s site.  In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate’s site.  The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into.  This would generally mean easy income for the affiliate, as he would do nothing but place the retailer’s ad on his site.  This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.

There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash.  Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method.  The pay-per-click method is the method most preferred by affiliates, for their site’s visitor would only have to visit the advertiser’s site for them to gain money.  The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.

Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method is it does on the traffic generated by your site.  A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.

What about Google Adsense?

Google Adsense is actually some sort of an affiliate marketing program.  In Google Adsense, Google act as the intermediary between the affiliates and the merchants.  The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products.  These ads, which is actually a link to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.

While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences.  In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest.  The ads that Google would place on your site would generally be relevant to the content of your site.  This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.

The Google Adsense program compensates the affiliate in a pay-per-click basis.  The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount.  Google Adsense checks are usually delivered monthly.  Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.

So, where do all of these lead us to?

Where else but to profits, profits and even more profits!  Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate.  For the merchant’s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms.  For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites.  And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.

Wednesday, February 10, 2010

People unconsciously ignore ads, not because they aren’t interested in the products or services that are being offered, but a natural instinct to focus on the material they’re reading and block out “distractions”. Remember: they’re on the web to look for information. That can be a particular song they want to download, an article on their favorite celebrity, or a chicken recipe they can cook for dinner. They’re concentrating on that issue, and their minds are quickly filtering out whatever seems to intrude on that search. That includes the background noise of the room they happen to be surfing in, and the visual noise on the web page.

Ads are said to be “visual noise”, and ironically, the larger (and more obvious) the ad, the more likely it’ll be ignored. That seems to go against all instincts of advertising—bigger should be better, right? That may work on a highway, when a looming billboard will catch your either whether you plan to look or not, but on the Internet, there are just too many ads. As a gut-reaction, the eye skips over anything that looks like the “traditional” advertising banners, regardless of the text contained in them. That’s why if you look at the studies, 468 x 60 ads, and the 728 x 90 ads, actually get the lowest click through rate.

But the challenge of Adsense is to make people read the ad, and click on it. How do you accomplish that if the brain automatically dismisses your message as “junk”? Simple: by not looking like an ad, and then inserting yourself at the point where people would be most interested in what you say. Then, website viewers not only notice you, but see you as a valid solution (or at least, a possible solution) to a pressing problem.

The Color of Money

Traditional graphic design principles will tell you to use bright, contrasting colors to get somebody’s attention (it’s also called the “bright neon sign” phenomenon). But for Adsense, you get better results when you take the subtle approach and blend into the page that you’re on. Instead of looking like an ad, you are seen as a valid editorial content: as informative, helpful, and credible as the article they happen to be reading.

That’s why your ad background and its border colors should be the same color as the web page on which it’s located. If your website’s white, then your ad assumes that color; if it’s blue, then you know what shade to pick. This isn’t sneaky, it’s reader psychology. Advertisers in magazines have been doing it for years—not copying the color, but the font of the magazine pages. Readers are then more likely to continue reading the ad text rather than skipping it over it because it’s “not part of the page”. By the time they realize that it’s an ad, they’re intrigued by the benefit being offered (and if they aren’t, at least they know about you—much more than what you would have accomplished if the ad had been dismissed). By applying this principle to your Ad Sense, you get better results.

Another trick: use the standard blue color for your links, but make the advertiser’s URL (the domain name below the ad text) in a very unobtrusive color and size. Combine this trick with making the rest of your website content a non-traditional color that is not as noticeable as blue (for example, a dark green), and you have a more subtle way of drawing attention to your Adsense links. Readers will gravitate towards the link, thinking that it is a neutral and objective way of finding more information, and click. And you know what that means for Adsense revenues.

Location, Location, Location

As they say in business, location is the secret to success: be where your market needs you (and in this case, reads you). For example, avoid placing ads on the left or right periphery of the page: people don’t bother looking there, since the webtext flow is from top to bottom. Unless a photo or other graphical element pulls their eyes to the side, there is no reason for them to look beyond those margins. Plus, Internet users are conditioned to look for content in the center— so you also have to be in the center to be deemed “valid content”.

This rule is particularly true for people who have a very specific question or concern and found the page by typing key words into a search engine. They are not interested in anything outside that query. To get their attention, place a large rectangular ad above your content (for example, the top center column) but below the title. Then, choose a message that is related to the key words that were probably used. For example, if it’s a website about “widgets”, and your article is a review on the latest “blue widgets” then Ad Sense on “Find Cheap Widgets Now!” would have a high percentage of clicks.

Why does placing Ad Sense underneath the title work so effectively? Because there is an immediate association with content. Your website title summarizes the topic or concern, the text expounds on it, and your Ad Sense is sandwiched within those two very important elements. You would not get this kind of click through if you placed it above the title, where it’s perceived as literally “outside” the topic and hence, irrelevant or secondary.

Since Google allows you to put three ad blocks, where do you put the other two? At the end of the content, preferably above the Author’s Box. This reaches the educated, and perhaps slightly more cynical reader, who had preferred to read up on the topic and is now ready to make an intelligent, informed decision about what products or services to buy. You can place a third ad block at the side if you have a short article or are concerned about cluttering the site. Otherwise, put it within the content, catching visitors who may be quickly bored with the article and may not reach the end of it, and is willing to “click away” from the site (and hopefully to the advertisers).

Saturday, January 30, 2010

Google Keywords Tool Guide

If you have thought about starting your own website or already have one, and have done any research at all, you have read about the importance of keywords. Everything on the web is driven by keywords. It’s the fuel the Internet runs on.

One of the ways to get great traffic to your website is through the Google Adwords program. You select the keywords you want to bid on and set up the budget you want to use to get traffic based on those keywords from websites that utilize the Google Adsense program and other sources.

There is a tool to help you choose the best keywords to bid on that you definitely need to know about. I just learned about it from a friend, so we are going to learn how to use it together. Open a new browser window and copy and paste this address into your address bar.

https://adwords.google.com/select/KeywordToolExternal

If you are not sure about all of the terms used in association with keywords and Google’s Adwords program, click that very first link that says, “keywords for your ad campaigns”. You can use that as a guide if we get into unfamiliar territory.

In that first paragraph is a link titled, “Learn More”, that gives a more detailed explanation about using the Google Keywords Tool. In this article, I am going to try to give you the information in layman’s terms to make it easier to understand.

As with anything, you should also at some point read the terms of service. It is always a good idea to read the terms of service for any program you are about to use. But we will skip that step for now.

We all think we know which keywords we want to and are targeting with our website. I just had a humbling experience. I have been at this for a long time and have a lot of experience in optimizing websites for keyword content. However, I just clicked the tab at the Google Keyword Tool that says, “Site-Related Keywords “, to extract keywords from one of my own websites and can see that it is not optimized for the keyword I would have chosen.

You may want to do this first. Put in your URL and let it pull out the keywords it finds to be most relevant to your website. You might be as surprised as I was. Now I am going to be re-writing some of the text content at my website before I bid on any Google Adwords. Without the Google Keyword Tool, I would have likely just wasted money.

Make sure your website is optimized for the keywords that you wish to target by analyzing it with the Google Keyword Tool before bidding on your Google Adwords.

Now, using the other tab, “Keyword Variations”, you can type in one keyword phrase or keyword per line and it will give you suggestions as to other keywords and phrases you can bid on that are related to your topic. (I like to type in one keyword or phrase at a time)

The suggestions the Google keyword Tool creates for you are based on statistical data Google compiles from the numerous searches that occur daily through their search engine, so those keywords and phrases are more likely to produce targeted traffic to your website.

As you type in each keyword or phrase and check the results the Google Keyword Tool gives you, look over to the right. You can add the keywords and phrases you might like to bid on. Create your list as you go. You can always edit it down to a few later on.

Once you have your list of keywords and phrases you might want to bid on, you can login to your Google Adwords account and check to see how much it will cost you for each of them. Then you can decide how to spend your budget wisely. Nothing replaces good research. The Google Keyword Tool takes a lot of the guesswork out of buying Google Adwords and I applaud them for creating this great tool.

Now, what they do not say anywhere at the Google Keyword Tool website, is that you can use this tool to analyze your competitor’s websites as well. Go to Google and type in your targeted keyword or phrase. Copy the URL of the top 10 results. Analyze each of them using the “Site Related Keywords” tab at the Google Keywords Tool.

By doing this, you will see what keywords and phrases their websites are optimized for. If you want to compete with them, you need to optimize your website in a similar way and you may want to start bidding on keywords and phrases that match those that were pulled from competing websites.

Follow success and it will follow you. Do what successful people are doing and you are likely to also achieve success. The Google Keyword Tool can help you do that.



Tuesday, January 26, 2010

Adsense Web Tool: Increasing Your Adsense Revenues Starting Today!


There was an individual named Joel Comn who once making only $30 daily with Adsense, a program where it allows you to make money when visitors of your site are clicking on the advertising links that are placed in the host’s website. Until one day, he decides to have a try of other ways of increasing his Adsense earning.

After he had used several Adsense tools, Joel doubled his commission from $30 to $60 daily. But would you believe that his commission actually sky-rocketed for more than $500 per day? His earnings climbed up, making it $18,343 last December 2004 and it is quite possibly that his revenues may keep climbing after that period. It sounds impossible, but an individual have done it.

Adsense Basics

Joel Comn is now one of the successful Internet marketers that derive some of their revenues through the Adsense program. But you need to keep in mind that you can not earn as much as $18,000 per month if you will just allow Adsense to place its ads on your website. There are things you need to consider in order to make as much money as Joel did.

You need to apply for an Adsense account. Remember that you must be investing in your own domain so that your application will not be rejected. Make sure that your site’s contents are organized and be viewed as professional.

After your site has been accepted, Adsense will give you a code that you will place on your website, enabling them to start placing ads on your site that are with relevance to its content. For instance, if your site is about air-conditioning, Adsense might place ads that deal with different kinds and models of air-conditioning equipment.

Adsense Web Tool

Part of Adsense program is the use of Adwords, or relevant words that is integrated with Adsense advertisement. In order to attract more visitors that are generating impressions or “clicks” to the ads in your site, you must let Adsense know what Adwords are relevant and related to the contents of your webpage. In this case, the Adsense Web Tool can help you.

Adsense Web Tools provide you with Adsense HTML (Hyper Text Markup Language) ad code to place on the web pages which you want to display the ads. The Adwords that will be generated using the Web Tool are based on the keyword analysis, word frequency, and the overall link structure of the web. Adsense will have an idea what your webpage is all about, and it can precisely match the advertisement on each page.

Maybe you will wonder how Adsense know what appropriate Adwords needs to be displayed in your site. If Adsense has spidered your site, it automatically knows what Adwords are to be displayed in your site. However, if your site has not spidered yet, Adsense makes use of your site’s URL first to decide what Adwords are appropriate. This is where your own domain will be important. You must invest on your own domain. Keep in mind that it has a significant impact on your Adsense revenues.

It is important that you make use of Adsense Web Tool so that you can maximize your possible earnings with Adsense. Do not rely alone on the displayed ads. Remember that you need to make it “clickable” to every Internet user that will visit your site. Start right and earn as much as $18,000 a month through Adsense!



Saturday, January 23, 2010

Google Adsense: How Formatting And Color Schemes Can Make Or Break Your Click Count!

With Google adsense even the slightest adjustment on your website can make a world of a difference. Adsense requires little effort at all on your part, but the changes you can control can vary the amount of clicks you receive. That is why the formatting and colors you use for the ad will allow you to collect a higher income and raise your adsense revenue.

When placing the Google adsense it is crucial you place it directly in the heart of your content. You want the ad to be noticed but at the same time not take away from the content on your website. You want the adsense to compliment your content, not BE your content. Square and wide rectangular ads tend to fair the best and receive the most clicks for people.

You want to place your adsense above the main fold to maximize your clicks. The higher up on the page your ads are the more likely people will click on them. This is because not everyone reads all the content on your website, but by putting your adsense towards the top it is one of the first things they see.

Placing objects around the ads are a sure way to increase your adsense revenue as well. If you place images next to or above, the ads the images will draw the readers’ eyes towards your ads with more potential for people to click on them. You do not want to place too many images as this will drop the quality of your page, but placing one or two images will look professional and serve its purpose at the same time.

When adjusting the background color and border color of your google adsense box, you don’t want to make it stand out from the rest of the page. Have the background and border colors be very similar, if not the same color, as the background of your webpage itself. The color of the ad link URL should always be a lighter shade than that of the text. If the text is black then make your adlink a light gray shade. All in all your goal is to make the adsense have the same color scheme as your website has to help it blend in as oppose to looking like an ad that stands out.

It is important that you pay attention to the formatting of your Google adsense and maybe even adjust it from time to time. Make sure to keep records of how you fair as far as clicks go if you do make an adjustment. Testing will help you find what works best for your website. While it may seem like a very little adjustment on your webpage, it will ultimately determine how many clicks you receive. The formatting and color schemes you use are a vital aspect towards your success with adsense.